The 2020 summit was built around three main themes – Strategy, Content & Technology.
With a year of unforeseen disturbances, the sports broadcasting market has been forced to reconsider and adapt. This has caused a rapid adoption of remote broadcast technology, a reconsidering of live right’s value, revisiting archival footage, as well as rebuilding commercial and marketing strategies amongst many other changes.
Strategy
With the absence of live sports both rights holders and broadcasters were forced to re-evaluate long standing strategies. A holistic approach to commercial and marketing is needed more now than ever before.
Topics include:
- Monetisation models
- Social media
- Share of wallet
- Reach vs revenue
- Rights valuation
- Marketing & subscriber acquisition
Content
In an industry dependent upon the existence of live sports suddenly lost its key resource resulting in an abundance of archived footage and unique storytelling.
Topics include:
- Original content
- Fan engagement
- User-generated content
- Highlight utilisation
- Content production
Technology
Lockdown exposed the need to accelerate development and adoption of technology for the purposes of sports broadcast.
Topics include:
- Platform development & user experience
- Latency & delivery
- Piracy
- Cloud technology
- Remote production
- Data, AI, & Personalisation