2022 Featured Sessions

This years summit united over 1000 experts in the industry, across 50+ sessions. Explore an array of enticing content from 2022, from keynote discussions, panel debates and tech showcases, including new formats for this year such as Jargon Busters.

Explore our newly confirmed sessions and stayed tuned for more exciting developments…

Keynote - Warner Bros. Discovery Sports: What's Next in Sports Broadcast & Streaming

Andrew Georgiou is the President and Managing Director, Warner Bros. Discovery Sports, responsible for the company’s sports brands, channels and platforms across Europe and key international territories. This includes sport on discovery+, Eurosport and the company’s position as Home of the Olympics in Europe. In addition, he is responsible for the Group’s cycling and golf businesses, Global Cycling Network, Golf Digest and the partnership with the PGA TOUR.

Andrew will also lead the new Joint Venture with BT Group that will create a new sports offering for the UK & Ireland, as well as become a member of the JV board.

This keynote session is set to include topics including:

  • The vision for the Warner Bros Discovery and BT Group Joint Venture. 
  • What this development could mean for the U.K & Ireland market. 
  • The role of sports streaming at Warner Bros. Discovery and on discovery+.
  • Lessons from record audience and engagement seen during 2022.

Andrew Georgiou,
President & Managing Director, Europe

Keynote - Navigating the sports media ecosystem with the DP World Tour

Keith Pelley, CEO of the DP World Tour has overseen a period of significant evolution and modernisation underlined by the Tour’s brand refresh, which uses the strapline Driving Golf Further to emphasise the Tour’s guiding principles of being innovative, inclusive and global.

Talking points from Keith’s session include…

  • The creation of award-winning content, pioneering formats, and the use of the latest technology and inventive fan engagement
  • What’s it like to navigate one of the most complex media ecosystems in the sports rights holder landscape?
  • The implications of the joint venture with PGA Tour and how it affects their media and broadcast plans
  • Core digital platforms and partnerships the DP World Tour has, particularly through digital and OTT

Keith Pelley,

Panel Discussion - Approaches to OTT: Best practices to market, promote and monetise

Delivering an intuitive, interactive, and personal user experience that drives greater retention and consumption is a central goal for every sports stakeholder when building an OTT platform. This panel covers the core features and structure needed to launch an OTT platform that will meet consumer expectations.

Talking points from the discussion will include… 

  • AVOD, SVOD, TVOD – How do you decide what works for you? 
  • What are the impacts of each model on consumers?
  • Considerations for selecting your business model when it comes to international markets

Denitza Batchvarova,
Senior Vice President of Strategy, UFC


Tim Godfrey,
Chief Marketing Officer

Peirre-Olivier Bouché,
Chief Content Officer

Case Study - Inside the making of Dyn Media

Having previously worked at German Football League (DFL) as CEO of DFL Digital Sports, Andreas Heyden has been appointed CEO of new German streaming service, Dyn Media.

Talking points from Andreas’ session include:

  • Dyn Media is expected to launch in 2023 with plans to be the leading German sports streaming platform outside the world of soccer.
  • Implications of the DTC streaming service has on the German media ecosystem.
  • Uncovering the overall strategy behind the product and the platform journey, from concept to development to monetisation

Andreas Heyden,

Interview - The NBA: Tackling Europe and the Middle-East

As Managing Director of NBA Europe and Middle East (NBA EME), Ralph Rivera oversees the development and expansion of the NBA’s business and basketball operations in the region.

Talking points from Ralph’s session include…

  • How fans in Europe and the Middle East consume NBA content
  • Patterns and tactics specific to fans in these regions and how the NBA monetise fan engagement efforts
  • How the NBA uses its distribution partners in Europe and the Middle East to scale audiences
  • Notable social media activation/partnerships in Europe and the Middle East
  • Key learning’s on the various digital platform partnerships, looking at successes and challenges

Ralph Rivera
Managing Director, Europe/Middle East

Case Study - OnlyFans and the creator economy

OnlyFans has become synonymous with the empowerment of content creators. As subscription economies and athelte-based sports fandom becomes the norm, OnlyFans has consolidated and grown its relevance to the sports industry.


  • Why sports stars are increasingly becoming creators alongside/ rather than seeking brand opportunities
  • Improving athlete remuneration through empowering stars to own their likeness
  • How smaller, less sponsored, athletes are utilising the platform to fund their training
  • The opportunity for sports stars who might otherwise be put off the platform

We’ll also have a sports-based creator joining the session so be sure to keep an eye out for upcoming announcements!

Keily Blair,
Chief Strategy & Operations Officer

*Sessions are subject to change.