2022 Featured Sessions

This years summit unites over 1000 experts in the industry,  across 50+ sessions. Explore an array of enticing content across the 3 days, from keynote discussions, panel debates and tech showcases, including new formats for 2022 such as Jargon Busters.

Explore our newly confirmed keynote sessions and stayed tuned for more exciting developments in the upcoming weeks…

Keynote - Navigating the sports media ecosystem with the European Tour

Keith has overseen a period of significant evolution and modernisation underlined by the Tour’s brand refresh, which uses the strapline Driving Golf Further to emphasise the Tour’s guiding principles of being innovative, inclusive and global.

Talking points from Keith’s session include…

  • The creation of award-winning content, pioneering formats, and the use of the latest technology and inventive fan engagement
  • What’s it like to navigate one of the most complex media ecosystems in the sports rights holder landscape?
  • The implications of the joint venture with PGA Tour and how it affects their media and broadcast plans
  • Core digital platforms and partnerships the European Tour has, particularly through digital and OTT

Keith Pelley,
CEO, European Tour

Keynote - Big ambitions: Evaluating IMG's strategic growth and development

Barney has a 25-year career in broadcasting and content, including being the Managing Director of UK pay-TV powerhouse Sky Sports. Now, Francis plays a catalytic role in IMG’s strategic growth and development plans.

Talking point’s from Barney’s session include…

  • How IMG is approaching major event partnerships (e.g. Wimbledon and the Premier League).
  • What technology has been utilised to deliver an impactful experience for fans
  • What does the future of the broadcast and OTT ecosystem look like
  • The shift in consumer behaviour and how IMG plans to tackles this

Barney Francis,
EVP, Global Production, IMG Production

Keynote - DAZN Spain: Enhancing the viewing experience for Spanish fans

Bosco Aranguren is General Manager at DAZN Spain and responsible for growing DAZN in the market by delivering the most exciting, sociable, and engaging viewing experience for sport fans.

Talking points from Bosco’s session include…

  • DAZN’s digital sports broadcaster’s strategy in one of their strongest global markets
  • Thoughts on the €4.9bn LaLiga TV rights split deal with telecommunications giant Telefónica’s subscription channel Movistar+
  • The strategy behind the new flexible subscription tiers ahead of the LaLiga season
  • How DAZN Spain’s plans differ from its expansion efforts into other territories
  • What unique challenges the region holds compared to other markets

Bosco Aranguren,
General Manager, DAZN Spain

Winning game plan: Inside the NFL's International media strategy

Sameer is the Managing Director of International Media at National Football League (NFL), with a breadth of experience working in the sports media industry.

Talking points from Sameer’s session include… 

  • How the NFL targets different parts of its audience with different broadcast products
  • The NFL Game Pass and how fits into the league’s global media-rights strategy
  • How the NFL uses its distribution partners to scale audiences outside of the US
  • Plus, we’ll explore how consumption of content differs from the US to international fans

Sameer Pabari,
Managing Director, International Media

Keynote - The Spanish Sports Market: The Movistar+ strategy and it's implications for sports​

Cristina Burzako, the recently appointed CEO of Movistar+, Telefónica’s digital TV service, is one of the leading names in broadcasting in Europe.

Talking points from Cristina’s session include…

  • The current state of the Spanish sports rights market
  • Movistar+’s offerings and the benefits of partnering with competitors like DAZN
  • What impact is streaming having on the market
  • The role sports plays in Movistar+’s wider business strategy

Cristina Burzako,
CEO, Movistar+

Keynote - Inside the making of S Nation Media

Having previously worked at German Football League (DFL) as CEO of DFL Digital Sports, Andreas Heyden will be appointed CEO of new German streaming service, S Nation Media in August.

Talking points from Andreas’ session include…

  • S Nation Media is expected to launch in 2023 with plans to be the leading German sports streaming platform outside the world of soccer
  • Implications of the DTC streaming service has on the German media ecosystem
  • Uncovering the overall strategy behind the product and the platform journey, from concept to development to monetisation

Andreas Heyden,
CEO, S Nation Media

Six Nations Rugby: A new era of fan engagement

As CMO at Six Nations Rugby, Sarah Beattie leads the marketing function across all areas of business including the Guinness Six Nations, Women’s Six Nations, U20 Six Nations and Autumn Internationals. 

Talking points from Sarah’s session include…

  • How new technologies and broadcast innovations such as TikTok can help expand the reach of its competitions and engage younger fans
  • How the Amazon Prime partnership has impacted the wider broadcast strategy
  • The consequences of partnering with TikTok as title partner and its impact on the growth of the women’s game

Sarah Beattie
Chief Marketing Officer

The NBA: Tackling Europe and the Middle-East

As Managing Director of NBA Europe and Middle East (NBA EME), Ralph Rivera oversees the development and expansion of the NBA’s business and basketball operations in the region.

Talking points from Ralph’s session include…

  • How fans in Europe and the Middle East consume NBA content
  • Patterns and tactics specific to fans in these regions and how the NBA monetise fan engagement efforts
  • How the NBA uses its distribution partners in Europe and the Middle East to scale audiences
  • Notable social media activation/partnerships in Europe and the Middle East
  • Key learning’s on the various digital platform partnerships, looking at successes and challenges

Ralph Rivera
Managing Director, Europe/Middle East

*Featured sessions are subject to change.

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