Featured Sessions

This year’s summit is set to bring together over 100 experts in the industry across 80+ sessions. From keynote discussions to fireside chats and panel debates to tech showcases, explore the array of content on offer across the four days. Two days in-person, two days online, virtually.

Driving fan growth: Inside City Football Group’s digital strategy


  • How has City Football Group made the most out of digital to meet their business objectives?
  • How is localised content driving consumption and fan engagement?
  • What role will original content play in connecting global digital audiences?

Nuria Tarre, Chief Marketing & Fan Experience Officer,
City Football Group

From social media to a sports league: How Gen Z fans informed Overtime's journey


  • How has the power of original content and athlete-driven media led Overtime’s media strategy?
  • How has emergence of the Overtime Elite impacted their Gen-Z strategy?
  • Why are Gen Z watching less live sports and what is the alternative to capturing their attention?

Dan Porter, Chief Executive, Overtime

Maximising the broadcast opportunity


Answering the burning questions including:

How will the value of rights impact broadcasters and platforms?
How to design a multi-platform distribution strategy to target different fans throughout the funnel?
What role will D2C platforms in Spain and Germany look to play in the future media landscape?

Charly Classen,
EVP, Sports,
Sky DE

Sergio Osle,

Anne-Sophie Voumard,
Vice President, Broadcast & Media,

Big ambitions: Evaluating YouTube’s sports strategy


  • How is YouTube continuing to adapt its model for sport?
  • As content owners look to diversify their audiences online, how is the platform opening up new revenue streams?
  • How is YouTube looking to grow commercial opportunities for women’s sports in OTT?

Rob Pilgrim,
Head of Sports, EMEA,

Building the United Rugby Championship OTT strategy


  • How are the URC approaching their content distribution to maximise value?
  • What is the importance of non-live content for the URC ranging from original content to other video content?
  • What role has OTT played in building an international customer acquisition strategy?

Martin Anayi,
United Rugby Championship

Broadcasting on TikTok


Hear first-hand from the experts as they answer:

How is TikTok delivering live sports broadcasts?
What are the challenges and opportunities of streaming on the platform?
How are rights holders and broadcasters able to maximize the value of their content on the platform?

Arthur Guisasola,
Sports Partnerships,

Shane Whelan,
Director of Digital, Marketing & Communications,
The British & Irish Lions

Ella Cummins,
Head of Global Partnerships,

Inside the NHL’s plan to grow Gen Z fandom


  • How has the NHL embraced the power of social content creators?
  • Best practice for creating, distributing and monetising social video content?
  • How have different types of viewing experiences impacted the NHL’s digital strategy?

Heidi Browning,
Senior EVP & Chief Marketing Officer,

Driving growth and user engagement


  • How do you market your OTT platform and grow awareness?
  • What can you do to keep subscribers from leaving?
  • How do you build value and pricing options that satisfy different audiences?

Pete Parameter,
SVP, Business Development,

Andy Reif,
SVP of International,
Tennis Channel

NBA fan driven experience


  • What is the NBA’s approach for developing a content strategy which connects it’s League Pass, social media, and gamification altogether?
  • How has engagement been prioritised by the NBA as part of their OTT experience?
  • What technology are the NBA applying to create a user experience fans want to engage with?

George Aivazoglou,
VP, Head of Fan Engagement & DTC, EMEA,

Masterclass: Building Your Rights Portfolio


  • What factors must you consider when determining how much value different rights can provide
  • When negotiating what can you offer to rights owners to make your offer more appealing?
  • How to understand your audience? And how to make sure your content offering provides sufficient value?

Guillaume Collard,
Chief Rights Acquisitions Officer,