Inspiring thought leaders who have joined us over the last few years.
Pedro is responsible for the development and delivery of the global ElevenSports.Com platform and for driving ELEVEN´s D2C operations across the group.
Pedro began his entrepreneurial career developing Beach Soccer in Nigeria and Chile, having previously worked in marketing and communications roles at major European football leagues in France and Spain, and the European Professional Football Leagues in Switzerland.
Based in Switzerland and unable to watch Boavista, his boyhood football team, Pedro then developed the idea for a platform through which any club, league, or federation could broadcast their matches, no matter their size or location. This idea became MyCujoo, the company he co-founded with his twin brother João in 2014.
Pedro helped transform MyCujoo from a two-person start-up with a single customer in Switzerland into a company with thousands of partners and millions of users from over 150 countries worldwide, and oversaw MyCujoo’s acquisition by ELEVEN in 2020.
Peter is SVP Business Development and in this role he oversees partnerships with major mobile operators, telecom operators, platforms, retailers, brands and portals. He’s responsible for striking distribution deals – making the revolutionary sport streaming service available on all screens – which fuels the rapid expansion of DAZN around the world. Peter joined from Electronic Arts (EA) where, over the course of 12 years, he reached the position of VP, Mobile Publishing, EMEA, & LATAM, after being previously Head of Global Telecom Partners. DAZN is currently live in over 200 markets and territories, as part of its ambitious growth strategy as the leading global sports broadcaster.
Martin Anayi, CEO, joined URC (then PRO12 Rugby) in 2015 having previously worked on the Rugby World Cup and the FIA World Rallycross Championships with IMG. Anayi began his career as lawyer with IMG, where he was responsible for their events and federations business. From acting as commercial lawyer on the 2011 Rugby World Cup, he transitioned into a commercial role, heading up IMG’s Motorsport client business. He then became Vice President and Managing Director of the FIA World Rallycross Championship. Since joining URC, Anayi has played a critical role the increase of centralised revenues and in delivering a record media rights deals. In May 2020, Anayi finalised negotiations with CVC Capital Partners and a year later he led the expansion and transformation of the league (called Guinness PRO14 at the time) to the United Rugby Championship to include South Africa’s top four teams.
Marissa is an internationally recognised sports marketing executive. She worked at the highest levels of sports, content and broadcast including Head of Digital at Formula One and various content, marketing and broadcast roles working with the NFL, NASCAR and PGA. Through her career, Marissa has led global digital strategies, international campaigns, content teams and has retained a laser focus on the changing audience needs.
With rugby experiencing rapid growth, she is responsible for the World Rugby’s fan-engagement, marketing and content strategies. Key achievements since her appointment include award winning Rugby World Cup social and digital platforms and a complete overhaul of the broadcast and content strategy for the World Rugby HSBC Sevens Series.
Marissa, who originally hails from Canada, is a passionate sports fan, beekeeper, fly fisherman and played rugby at University.
As Chief Marketing Officer, Heidi Browning leads the National Hockey League’s growth marketing strategy with a focus on digital, innovation and social media. With more than 25 years of marketing experience, including success with major brands in Silicon Valley, Browning brings a valuable mix of client, agency and media owner perspective to the NHL. Browning is known as a passionate pioneer in digital, mobile and social marketing and as an executive who advances new ideas and innovation within the industry. Inspired by the intersection of media, technology and culture, Browning studies generational trends in attention and brand engagement. Her experience marketing to Millennial and Gen Z audiences is essential for engaging young sports fans and will help guide her leadership of the NHL’s new fan database/analytics initiative.
Euan joined Astro as Group COO and CEO, TV on 1 April 2020. As GCOO, Euan has oversight of the technologies that support each of the Group’s business units – broadcast, digital and enterprise. As CEO, TV, he leads Astro’s key product groups Pay-TV, NJOI, streaming services and broadband in addition to the customer sales & operations functions. In his early career, he held roles in Unilever and KPMG and senior leadership positions with Sky UK, Sky Germany, Fox US and Foxtel Australia.
Nuria is Chief Marketing Officer and joined the City Football Group in November 2015. Her role encompasses Retail, Fan Relationship Management (FRM), Brand and Research. Nuria joined CFG after 19 years of experience in the telecommunications, aviation and tourism and leisure industries. Her previous position was as CEO of the biggest ski resort in the Pyrenees, Grandvalira.
Charly Classen joined the company as Executive Vice President Sports in November 2020, heading Sky Deutschland’s entire sports unit. In addition to this, he is responsible for Sky Business Solutions, which looks after Sky’s business customers. Prior to that, Hamburg-born Classen spent 13 years in leading positions at ESPN, most recently as General Manager EMEA, India South East Asia, Australia/New Zealand in London. He can look back on extensive experience in European sports television, digital media and business partnerships. In addition, he is Vice Chair of Special Olympics Great Britain.
Rob leads the Sport Vertical at YouTube for the EMEA region, and is responsible for partnerships with the sport industry as a whole. Rob has also spent a decade at parent company Google, maximising digital value for partners and advertisers alike. Now on a mission to ensure that sports broadcasters & rights holders can get the best out of the YouTube platform to grow their audience and hit commercial goals.
More information coming soon…
Joseph Markowski serves as Executive Vice President at DAZN, overseeing Partnerships, Rightsholder Activation, Marketing, Communications and Strategy for the North American business.
In 2018, Markowski orchestrated the commercial and operational launch of DAZN in the United States. Under his guidance, DAZN became an immediate player in the media landscape by challenging the combat sports pay-per-view model and offering fights from Canelo Alvarez, Gennady Golovkin, Anthony Joshua, Bellator MMA and others at a low subscription price. In March 2018, DAZN expanded into the big four sports American leagues by launching ChangeUp, a nightly MLB whiparound show featuring live look-ins from all 30 teams.
Marie Donoghue is Vice President of Global Sports Video at Amazon, overseeing Amazon’s global sports content business. In her role, Marie leads Amazon’s worldwide sports strategy, identifying and evaluating new opportunities, and enabling customers to access live and on-demand sports content, on hundreds of devices, in over 240 countries and territories.
Prime members from around the world can now watch live sporting events like Thursday Night Football, the Premier League, US Open (tennis), and Next Gen ATP Finals, and can subscribe to streaming services such as MLB.TV, NBA League Pass, and PGA TOUR LIVE through Prime Video Channels. Rights and availability vary by country.
Over the course of her career, Donoghue has received numerous recognitions, including “Most Influential People in Sports” (Sports Business Journal), “Power 100 Women in Entertainment” (The Hollywood Reporter), “New York Impact List” (Variety), “The Most Powerful Women in Cable”(CableFax: The Magazine), “Women to Watch” (Advertising Age and Advertising Women of New York) and “Game Changers” (Sports Business Journal).
Prior to joining Amazon, Donoghue was at ESPN for more than 18 years, where she most recently served as Executive Vice President, Global Business and Content Strategy, leading the ongoing development and implementation of ESPN’s enterprise-wide business and content strategy. She also headed ESPN’s Business Affairs, Business Development and Partnership groups (including gaming partnerships).
Donoghue earned a J.D. degree from Columbia University and a B.A. from Columbia College.
Michael Sutherland is the Chief Transformation Officer at Real Madrid, which is consistently ranked as the highest earning european football club and is one of the most valuable sports brands in the world. Prior to Real Madrid, Michael was the Director of Virtual Reality and Director of Product and Design for Emerging Technologies at HP Inc in Silicon Valley. He has been an active angel investor, founder and advisor in early stage companies and has led the growth and commercialization of technology startups in Silicon Valley. He is a global technology leader and expert in corporate innovation and commercialization of new technology products.
Richard Verow is beIN MEDIA GROUP’s Chief Sports Officer. He joined the global media group in February 2020 from Sky Sports, where Mr Verow held the position of Commercial Director since 2012 – overseeing major negotiations with the Premier League, the International Cricket Council, Formula 1, UEFA, England Cricket, England Rugby, the NFL, the NBA and more. Richard Verow is now responsible for beIN’s unrivalled global sports acquisitions and distribution portfolio.
Prior to his work for major broadcasters, Richard Verow was a senior commercial lawyer for the International Cricket Council; Senior Counsel for UEFA; and has played a major role in other leading organisations in entertainment, media and sport over the past two decades.
Esmeralda Negron has made a name for herself – on and off the pitch – at every stage of her career.
Negron is one of Princeton University’s all-time most decorated female athletes where she led the Tigers soccer team to four straight NCAA Tournament appearances and was twice named Ivy League Player of the Year. A 2004 first-team All-American selection, she was a member of the U21 US Women’s National Team before playing professionally in Division 1 Féminine (France) and Bundesliga (Germany).
Following her playing career, Negron held D1 coaching positions for the women’s soccer programs at Seton Hall and Princeton University. She then applied her soccer savvy and business acumen as part of a prominent role at Relevent Sports Group, one of the leading soccer events and media companies. At Relevent, she served as Senior Director of Global Soccer Properties where she helped launch and direct the Women’s International Champions Cup, a women’s professional club tournament featuring the best clubs in the world including the North Carolina Courage of the NWSL, along with England’s Manchester City, France’s Lyon and Spain’s Atlético de Madrid.
Negron’s experience led her to team with co-founder and former Relevent colleague Hannah Brown to conceptualize and launch Atalanta Media. Having experienced life as a professional soccer player from all angles, Negron understood that the journey can only go so far without an increase in awareness, exposure and further commercialization. For Negron, a company like Atalanta Media, that was focused on bringing the best in international women’s club soccer into more homes and onto broader platforms, addressed a gaping hole. Negron’s deep network and connections across the global soccer community has been instrumental in laying the foundation for unprecedented access to the very best women’s football for fans, broadcasters, sponsors, publishers and influencers.
Shane has over 28 years’ experience in technical innovation and operational management covering all aspects of Sports Media.
Combining Rights knowledge with all types of Data, Production and Broadcast technology, he has had experience in all areas including Outside Broadcast, Studios, Post Production, Transmission and Distribution, as well as Media Asset Management (MAM / DAM), Sports Data (including Biometrics), Digital OTT and Rights.
As CTO, his role is to keep ATP Media at the leading edge of media technology and excellence, pushing the boundaries of production, distribution and content management to enhance quality, service and value for global Broadcast Partners, Tournaments and tennis superfans on ATP Media’s Tennis TV platform.
Renata Policicio leads the Research and Insights group for ESPN’s Global Markets. Based at the company’s New York offices, she leads the research and analytics international team, providing guidance to advance ESPN’s brand, understanding of the sports landscape, and drive growth and innovation in more than 30 different countries.
She is a multi-cultural professional with over 20 years of experience at major Fortune 500 companies such as Disney ESPN, Warner Media, Microsoft and advertising agencies, holding an MBA in Business and Marketing and a bachelor’s degree in Communications, and a speaker at key conferences around the globe.
Jon Miller is President, Programming, NBC Sports Group where he oversees acquisitions, as well as linear and digital programming for the NBC Sports Group. An innovative and resourceful leader, Jon has been with NBC for over four decades. Starting as a Sales Account Executive, he was named Vice President, Programming for NBC Sports in 1988, promoted to Senior Vice President, Program Planning & Development, NBC Sports in 1998, then Executive Vice President of NBC Sports in 2006.
Miller, credited for creating the NHL Winter Classic – an event that the New York Times said “has stolen New Year’s Day” – oversees nearly 10,000 hours of annual programming for The NBC Sports Group, including The Triple Crown, the NFL, the NHL, French Open, Notre Dame Football, Tour de France, IndyCar and NBC’s PGA, PGA TOUR and USGA golf properties, which include The Player’s, the U.S. Open and President’s Cup, as well as the Ryder Cup. Miller is also responsible for NBC Sports’ original programming and works closely with SKY Sports on international programming opportunities.
Having built and maintained some of the strongest relationships in the industry, he’s responsible for acquiring the Premier League, the preeminent soccer league in the world and recently orchestrated NBC’s reacquisition of the USGA Championships. He was also instrumental in acquiring multi-year agreements for the Indianapolis 500, NASCAR, Premier Lacrosse League and the Rugby World Cup.
He is also actively involved with the programming and execution of several major NBC Sports’ properties (i.e. Premier League, USGA, Rugby, Tour de France, Supercross, PLL) on PEACOCK, a vertical streaming extension.
Rajan Mehta is Executive Vice President & Chief Technology Officer at WWE. He is responsible for WWE’s Digital Products, which include the WWE Network & WWE.com. In addition, he provides oversight for their enterprise technology strategy & operations, including Cybersecurity, Big Data, & Information Technology.
Mehta joined WWE in 2013 as Vice President, Digital Technology and was promoted to Senior Vice President, Media Technology in 2015. Prior to joining WWE, Mehta was with NBC Universal where he held leadership roles with NBC Sports and served as the Chief Technology Officer for Dyle Mobile TV. Mehta has also held technology positions for General Electric, and Sitetrends, an east coast based internet company.
Mehta has been recognized with numerous industry awards including a 2008 Emmy Award for “Outstanding New Approaches in Sports Broadcasting,” for his work with NBC Olympics and a 2016 Webby Award for “Online Sports Channel,” for his work with the WWE Network.
Mehta resides in Connecticut, with his wife and two daughters.
Tim Clark is Senior Vice President and Chief Digital Officer, leading the operation of NASCAR’s digital platform including NASCAR.com, the NASCAR Mobile app, fantasy games, subscription products, UX and fan engagement.
Clark is also responsible for managing the NASCAR eSports business and creating opportunities for fan engagement and driver development via partnerships with 704 Games, iRacing and others. Additionally, he oversees NASCAR’s growing sports betting initiative, introducing new and unique ways to engage fans across the emerging space.
He joined NASCAR in July 2012 to help oversee the re-launch of the digital platform after NASCAR brought its digital rights back in-house.
Under Clark’s leadership, NASCAR Digital Media introduced fans to emerging engagement platforms such as augmented reality, virtual reality and 360-degree video.
In 2018, Clark spearheaded the redesign of NASCAR’s fantasy game, NASCAR Fantasy Live. The game, which allows players to adjust driver rosters in real-time during races, increased total entries 100% year-over-year.
Additionally, Clark leads the organization’s direct marketing efforts, NASCAR Fan Database and digital and social analytics.
Following active duty enlistment in the U.S. Army, Clark joined Circuit City in a marketing role in 1998. He later helped launch the company’s e-commerce efforts, leading media buying and performance channel marketing.
Within two years of introducing e-commerce, Circuit City was generating more the one billion dollars in annual, online sales revenue.
In 2009, Clark joined GSI Commerce to lead marketing for online retailers such as Dick’s Sporting Goods, Hanes and Toys R Us. Shortly after, he was responsible for managing sports league partnerships with the NFL, NBA, MLB, NHL and NASCAR.
A native of Mechanicsville, Va., Clark attended NASCAR races at Richmond Raceway as a child. He received a bachelor’s degree in marketing from Kansas State University in 1998.
Clark and his wife, Bita, live in Charlotte, N.C. with their son, Myles.
Olivia Archanco is Head of Consumer Strategy in the Digital Team at LaLiga. She is a Digital Marketer with a Master’s degree in eCommerce from ESIC Business School (Madrid, 2001). She is proficient in Business Strategy, Digital Transformation, CRM and Data insights. Olivia joined LaLiga in 2018 to contribute to the Digital & Data driven transformation of LaLiga and its professional football clubs in Spain. Previously she worked for 5 years at Puig SA, building the consumer vision strategy for Luxury brands, and before that, 6 years at Warner Bros. Spain, in charge of digital distribution and ecommerce. Olivia has worked across different industry sectors such as Fashion, Luxury, Banking and Entertainment Industry.
As the Director of Operations at Buzzer, Melissa is responsible for the organization’s daily operations, as well as manages various aspects of product development, go-to-market planning, monetization, partner management, marketing, finance, forecasting, and human resources.
Prior to Buzzer, Melissa led the Pet Services division of Independent Pet Partners (an independent digital, retail, education, and services platform for pet owners) where she implemented digital scheduling tools and consistent customer experience across 170 pet retail locations.
Her tech experience is further derived from Uber Eats, where Melissa led Restaurant Strategy and Operations at a city and regional level. As a founding member of the company’s first Enterprise-level Partner Management business unit, Melissa operationalized thousands of enterprise chain locations (including McDonald’s, Red Lobster, TGI Friday’s) launching on the Uber Eats platform, increasing revenue and partner retention through hands-on partner management and operational processes. Melissa received her Bachelor of Science in Business Management from Babson College in Wellesley, Massachusetts.
Rufus has overall responsibility for the content, production, media sales, business development, strategy, finance and legal areas of the business as Chief Operating Officer.
He is also the Manging Director of European Tour Productions, which is the largest producer of live golf globally, producing all the European Tour’s events including the Ryder Cup as well as content for other rightsholders such as The Open.
Prior to joining the PGA European Tour, he was a Partner at OC&C Strategy Consultants working with other sports bodies and leisure firms to drive strategic growth.
Dan Porter has built companies in gaming, education, media and marketplaces over the course of his career and has generated a quarter billion dollars worth of exits for investors and employees. Porter is currently the CEO and co-founder of Overtime, leading brand for the next generation of sports fans with more followers and video views than any domestic sports team. As such, Overtime has proven that it truly sports for the next generation of fans.
Sergio Oslé holds a degree in Telecommunications Engineering from the University of the Basque Country and a MBA from the Graduate School of Business, Stanford University. In 2000 he joined McKinsey & Company, where he was a partner from 2010 until the end of 2017, co-leading the Telco and Media areas.
In December 2017, he joined the Telefónica Group as President of Movistar+, a responsibility that he shares from February 2021 with the role of COO of Telefónica Spain.
Scott Doyne is the Senior Vice President of Sports Data Strategy and Insights for Turner Sports. He currently leads efforts to expand Turner Sports’ use of data and insights to enhance the division’s ability to deliver great fan experiences, strengthen the core business and support new revenue streams. Doyne reports to Tina Shah, Turner Sports Executive Vice President and General Manager.
Previously, Doyne was SVP of Product Strategy for Turner, helping advance the state of consumer-centric, data informed products across all Turner divisions. He also served as head of Business Operations for NBA Digital and NASCAR.COM and managed several award-winning products and business development partnerships.
Doyne began his career with Turner as a CNN Intern in the summer of 2002. He earned his MBA in Strategic Marketing from the Goizueta Business School at Emory University, and his bachelor’s degree in sports management and communications, with honors, from the University of Michigan. He lives in Atlanta with his wife of 20 years and two teenage children.
Turner Sports, a division of WarnerMedia, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, the UEFA Champions League and UEFA Europa League, ELEAGUE and professional golf.
The company also manages some of the most popular sports destinations across digital and social platforms including Bleacher Report and its top-rated app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, the NBA App and NBAGLEAGUE.com.
Turner Sports launched B/R Live in 2018 as a premium live streaming sports platform, serving as the central hub for both the discovery and consumption of live sports content. The streaming service allows fans to find and watch their favorite sports content anywhere, anytime and on the screen of their choice.
Louisa has worked at BT (Consumer) since the evolution of BT TV and was heavily involved in the launch of BTSport after BT secured its first set of key rights for the Premier League. Working in Business Development across the BT business, but with a core focus on Sport and TV, Louisa has negotiated commercial agreements with all sizes of partners critical in delivering amazing customer experiences across devices and channels. Building long-term partnerships with rightsholders, broadcast infrastructure suppliers and social media partners with a view to developing new ways to deliver content (Subscription, Free-to-Air, Pay-per-view), whilst bringing value to consumers and the BT TV and BT Sport businesses. Born and raised in the north-east of England but living with her two children in Hertfordshire who keep her on her toes and in touch with what today’s younger consumers demand from content and the viewing experience.
A California native, Dustin Myers has happily worn many hats in the media and entertainment industry. A graduate of the American Film Institute, and a multiple Emmy winner, he has worked across documentaries, broadcast, and digital media. Myers has been with Fox Sports Media Group since 2003, leading the teams for Super Bowls in New York, Houston, and Miami, as well as FIFA World Cups in Canada, Russia, and France.
Anne-Sophie Voumard is Vice President, Broadcast & Media Rights at IOC Television & Marketing Services, the marketing department of the International Olympic Committee. She is responsible for the sale of broadcast and media rights to all Olympic Properties worldwide as well as the commercialisation and distribution of the Olympic digital properties. Anne-Sophie is a qualified lawyer from both Geneva and England & Wales bars. She holds an MBA in international management. Anne-Sophie joined IOC Television & Marketing Services in September 2009. Her professional background includes more than 18 years of expertise in the international sports business industry, working for UEFA and the America’s Cup, as well as sports equipment manufacturer, Columbia Sportswear. Double national Swiss and Portuguese, Anne-Sophie Voumard speaks five languages (French, English, Portuguese, German and Spanish).
Mr. Anderson has been with the PGA TOUR since 1995, when he joined as intellectual property counsel, after spending five years in private law practice. He served as Senior Vice President and General Counsel from 2001-2006, and as Executive Vice President and Chief Legal Officer from 2006-2009. In 2010 Mr. Anderson transitioned from his legal role to managing all domestic and international television affairs, and in 2013 added responsibility for the PGA TOUR’s digital business and PGA TOUR Entertainment. Since 2013, he has led the effort to streamline and integrate the PGA TOUR’s media businesses into a unified PGA TOUR Media team.
Anouk oversees ELEVENS’ market & business operations globally. Anouk joined ELEVEN when the platform launched in 2015 to lead the Belgium division, before taking on the role of Group COO in 2019. She has previously held senior roles with cable platform Telenet and media company Sanoma in Belgium.
With nearly 30 years of sport entertainment experience under her belt, Micky Lawler was appointed President of the Women’s Tennis Association (WTA) in the fall of 2014 and is responsible for driving the WTA’s international growth strategy, business development, marketing, new fan engagement programs, and member & industry relations. The WTA is the global leader in women’s professional sport with more than 2,500 players representing 92 nations competing for a record $130 million in prize money at the WTA’s 57 events and four Grand Slams in 33 countries.
During her nearly three decades in sport entertainment, Lawler has played an important role in expanding the geographic footprint of women’s tennis, including the development of important initiatives in China. She has driven growth in several aspects of the tennis business including athletes, events, sponsorship sales and consultancy. In addition, she has provided strong strategic leadership during her 11 years as a WTA Board member, a role to which she dedicated an enormous amount of time in recent years.
She is known for her big-thinking, innovative initiatives and ground-breaking business development skills and was on the WTA Board when equal prize money as well as record breaking sponsorship and television partnerships were secured. Lawler began her career in sports in 1986 as a Communications Liaison for the Men’s Tennis Council, the predecessor to the ATP World Tour. She joined Advantage International (now Octagon) in 1988 as one of the first female agents in the industry and quickly made her mark in the representation business with her work for Alberto Mancini, Richard Krajicek, Paul Haarhuis, Amelie Mauresmo and several other top athletes.