Pedro is responsible for the development and delivery of the global ElevenSports.Com platform and for driving ELEVEN´s D2C operations across the group.
Pedro began his entrepreneurial career developing Beach Soccer in Nigeria and Chile, having previously worked in marketing and communications roles at major European football leagues in France and Spain, and the European Professional Football Leagues in Switzerland.

Based in Switzerland and unable to watch Boavista, his boyhood football team, Pedro then developed the idea for a platform through which any club, league, or federation could broadcast their matches, no matter their size or location. This idea became MyCujoo, the company he co-founded with his twin brother João in 2014.

Pedro helped transform MyCujoo from a two-person start-up with a single customer in Switzerland into a company with thousands of partners and millions of users from over 150 countries worldwide, and oversaw MyCujoo’s acquisition by ELEVEN in 2020.

Peter is SVP Business Development and in this role he oversees partnerships with major mobile operators, telecom operators, platforms, retailers, brands and portals. He’s responsible for striking distribution deals – making the revolutionary sport streaming service available on all screens – which fuels the rapid expansion of DAZN around the world. Peter joined from Electronic Arts (EA) where, over the course of 12 years, he reached the position of VP, Mobile Publishing, EMEA, & LATAM, after being previously Head of Global Telecom Partners. DAZN is currently live in over 200 markets and territories, as part of its ambitious growth strategy as the leading global sports broadcaster.

Ella Cummins is Head of Commercial Partnerships at Burnley Football Club. Ella started working in professional sport in 2002 and has worked across a number of Premier League clubs, and one first class cricket county, including six years at Manchester United, establishing a new team within the commercial operation. At Burnley Football Club, Ella has led the TikTok partnership, identifying the opportunity to stream women’s football on the platform, a UK first.

Tom Bennett is Video Platforms Manager at Tottenham Hotspur Football Club. In his current role, Tom leads on the delivery of the Club’s content partnerships and manages day-to-day video content across the Club’s social media video platforms.

In her current role Nina is overseeing all B2C activities on the Bundesliga’s owned-and-operated digital channels and across various languages. DFL Digital Sports GmbH is a fully owned subsidiary of DFL Deutsche Fußball Liga GmbH, responsible for the distribution of the Bundesliga’s digital content. She started her sports journey working for Public Content Partnerships at Facebook, helping shape the strategy for the top tier sports, media, politics and entertainment clients in the EMEA region across the company’s family of platforms – including Instagram and Mentions. Then, she moved to UEFA, leading social media and digital partnerships, with the scope to drive new business revenue and audience growth for European Football, following working for Google Search, leading strategic content partnerships and actions integrations for Media & Sports in EMEA. She joined the DFL group in 2020.

An industry-leading OTT streaming platform designed specifically to engage with younger, digitally-driven football fans around the world, OneFootball welcomed Nikolaus von Doetinchem as a key appointment in April 2021 to drive and build the company’s global media rights business. He serves as Vice President OTT & Media Rights and oversees OneFootball’s live-streaming and on-demand content offering. Von Doetinchem joined with a wealth of unrivalled experience following an extensive career of more than 20 years working within the sports media rights industry. He previously worked as President Media for global sports marketing agency SPORTFIVE.

More information coming soon…

Rachel Stringer is a sports presenter and creator. Rachel works across a wide variety of sports including Presenting for the British Super Bikes, EA Sports covering the FIFA global series, Roborace – the world’s first all electrically, fully autonomous driving series, presenter for the All England Championships at Wimbledon and The FA plus many more. Rachel has worked for many of the UK’s major broadcasters such as the BBC, ITV and Channel 4. Rachel also hosts and produces her own running podcast, ‘Keep Running’. A familiar face in the esports scene, Rachel is the founder of the all-women’s FIFA tournament, The ShE Sports Cup. A former International runner in the 800m, Rachel was a member of Dame Kelly Holmes elite middle distance programme and achieved the Silver medal at the Commonwealth Youth Games. Rachel is now an ambassador for Under Armour.

More information coming soon…

Sharon Fuller is about to join eSC as Chief Content Officer, having previously been Global Head of Central Content Creation at Red Bull and a senior Executive at BBC Sport.

Born in Brazil and raised in the United States and Spain, Arthur Guisasola has worked in the sports industry in the United States, Spain, Brazil and the United Kingdom.

With previous experience as a sports editor for the North American edition of as.com and working as a social media manager for Atlético de Madrid, Arthur is currently the Strategic Partner Lead, Sport at TikTok and overlooks the relationships TikTok has with UK-based sport organisations.

Mr. Reif is the Senior Vice President of International for Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to the sport of tennis. In his role, Mr. Reif is responsible for the expansion of Tennis Channel outside of the United States. Mr. Reif is leading the development and launch of a global OTT (over-the-top) digital service targeted at the tennis fan which will be launching in early 2020.

More information coming soon…

Heather White is the Broadcast Partnerships Commercial Director for INDYCAR Media, responsible for monetizing the INDYCAR SERIES broadcast rights as well as initiating and implementing the distribution strategy and building the international media rights business.  Prior to that she has held senior commercial positions at ESPN, Fox Sports and ISL Marketing.  Heather is an experienced executive in the sports media business with specialist knowledge of marketing live sports media rights across a diverse portfolio including UEFA, World Athletics, US PGA TOUR, NASCAR, World Rugby Sevens; as well as a track-record of developing new business opportunities and implementing projects.

Rob leads the Sport Vertical at YouTube for the EMEA region, and is responsible for partnerships with the sport industry as a whole. Rob has also spent a decade at parent company Google, maximising digital value for partners and advertisers alike. Now on a mission to ensure that sports broadcasters & rights holders can get the best out of the YouTube platform to grow their audience and hit commercial goals.

James leads commercial and product activities for GeoComply’s GeoGuard solution. GeoGuard is the world’s most accurate solution for detecting users on VPNs, proxies and other anonymising techniques. Approved by rights owners, GeoGuard is designed to block fraud, increase legitimate viewership and optimise infrastructure usage.

Jack leads the Ampere Sports team, which is responsible for researching and analysing the sports media rights markets in a variety of territories around the world, as well as providing insights on the wider sports business landscape on a club and competition level. He joined Ampere Analysis in January 2021, and has nearly a decade of experience in the media and TV space. Prior to joining Ampere Analysis Jack has worked at the UK media regulator Ofcom, as well as leading media research houses and consultancies. He has worked with a range of clients across multiple media sectors including regulators, public entities, tech giants, broadcasters, telcos, pay TV providers and OTT players. Jack holds a Master of Sciences from the London School of Economics and speaks English, Italian and French.

Shane Whelan is Director of Digital, Marketing & Communications at the British & Irish Lions and has worked on the 2013, 2017 and 2021 Tours. Prior to his time at the Lions, Shane lead the digital department of the Guinness Six Nations and also managed all digital matters for the Guinness PRO12. During his time at these organisations, he has overseen great progress and achieved a number of milestones along the way. The recent Tour of South Africa generated huge interest across the Lions’ suite of digital channels.

Cameron Andrews is Anti-Piracy Counsel at beIN Media Group, based in London. Since joining beIN in November 2016, Cameron has been leading anti-piracy strategy, enforcement and operations across the beIN group. Before beIN, Cameron spent five years as a senior lawyer at the International Federation of the Phonographic Industry (IFPI) working on anti-piracy, enforcement and international litigation for the recorded music industry. He trained as a lawyer in Australia, spending eight years in the intellectual property group at Gilbert + Tobin in Sydney, and prior to that worked as an adviser and researcher in the Australian federal and state parliaments.

More information coming soon…

Aviram is the Co-Founder and CEO of Inthegame, a global leader in viewer interaction and monetization technology. Inthegame partners with leading broadcasters, brands, and rights-owners to instantly deliver interactive viewing experiences on any screen. ITG’s products support both live and recorded content across CTV’s and all connected devices.

More information coming soon…

More information coming soon…

Vadim Drozdovski is VP Growth at WSC Sports. His team is responsible for the ideation, planning and execution of all growth related initiatives at the organization. Before joining WSC Sports Vadim spent three years at the management consulting firm McKinsey & Company, leading projects in various industries including FinTech, Pharma and eCommerce. He has extensive experience in the sports business ecosystem, which includes founding and leading a startup that tackled live scoring enablement for low tier sporting events, and has also served as the Chief Commercial Officer of the Israel Tennis Association. Vadim has an undergrad in Economics and an MBA from the Tel Aviv University.

More information coming soon…

Tom overseas the day to day operation of Broadcast Technology deployed on Sunset+Vine’s OB and Studio productions.

Tommy reached a career-high PSA World Ranking of 22 before retiring to become a promoter of numerous high-profile PSA tournaments including the 2011 PSA World Championship for men and women. Berden, who played a pivotal role in uniting professional men’s and women’s squash in 2015, is part of the PSA’s Senior Management Team and is responsible for all commercial matters of the PSA.

Luca has been at AC Milan since 2019 and holds the role of Digital Strategy Manager, after a long experience in the agency, a stop at Juventus as a product manager and a few years in consulting. He currently works on several projects involving multiple areas of the Club. He is responsible for defining the guidelines for optimising the company’s digital performance and collaborates with the development of strategic projects.

Emmy Award-winning and dedicated executive producer, broadcast operations, and media distribution executive leading large-scale teams in optimized network and studio operations to deliver quality multi-platform content and global event coverage that drive audience engagement and revenue growth. Assess and navigate cost and operational standards that impact financial and production roadmaps, synergizing efficient workflows, versatile resources, and budget strategies for cost savings. Leverage strong industry network to establish multi-platform distribution partnerships. Negotiate and manage complex international contract management. Identify advanced technologies and equipment to drive high production value. Provide professional development to develop aspiring media and production talent in underserved populations to enhance diversity and performance excellence for impactful organizations.

More information coming soon…

Jed Corenthal is an experienced executive and entrepreneur, merging content with technology building companies in Real-time video streaming, OTT, mobile marketing and development and branded emoji’s. Mr. Corenthal spent his first 15 years in senior marketing and business development roles at SONY, the AVP and the NFL. Currently, Mr. Corenthal serves as the Chief Marketing Officer at Phenix. Phenix builds global IP video solutions. The company has built technology from the ground up to deliver high quality, synchronous streams to broadcast size audiences with less than ½ second of latency, or delay. Prior to Phenix, Mr. Corenthal launched meemo, a company focused on selling customized entertainment branded virtual goods and emoji’s (or, stickers) on global platforms including, Xbox, WeChat, Kakao, Viber and Tango. Mr. Corenthal saw a successful exit in 2013. At the NFL, Mr. Corenthal spearheaded the NFL brand in advertising and sponsorship integration; at Sony, Mr. Corenthal launched the first ever Cross Platform Sales & Marketing division. Mr. Corenthal has a passion for technology and innovation and has been able to identify content development, distribution and technology trends well before they hit critical mass (e.g., real-time video streaming, OTT, mobile, emoji).

More information coming soon…

Phil Marshall is Director of Production at Sky Sports. He’s spent the past year ensuring that all of Sky’s huge volumes of sports content have been produced safely & in the most appropriate way throughout the pandemic, working with rights owners and industry partners to ensure a consistent approach.

Prior to his current role working across the broad range of content production, Marshall’s worked in various transformational, operational and editorial roles at Sky, in particular producing rugby union & launching the F1 channel in 2012.

Dominik Scholler is the Head of Audiovisual Rights International at the DFL Deutsche Fußball Liga. Over the last decade, Dominik has played an integral role in the growth of the Bundesliga around the world, developing product strategy and supporting international broadcasters in the implementation of the DFL’s latest innovations.

Among these broadcast advancements, Dominik led the team in the development of the DFL’s Interactive Feed, presenting football fans with the opportunity to curate their own truly unique and customisable matchday experience.