Beer is Facebook’s Global Sports Programming Lead. He leads a team responsible for developing and implementing the sports content strategy that supports growth for both Facebook and its partners’ video businesses. This spans live, in-game, catch-up, short-form and shoulder content across Facebook’s family of apps and covers both established and emerging sports rights holders and broadcasters.

Rhys previously held leadership positions at NBCUniversal, DAZN, the English Football Association and Setanta Sports. He recently received the prestigious honor of being named to the Leaders Under 40 Class of 2019.

As Senior Vice President, Media for Major League Soccer and Soccer United Marketing, Seth Bacon is responsible for developing and executing the direction of the League’s media properties and overseeing the distribution of content and programming on international, national and regional levels through advanced multimedia platform channels.

Bacon works closely with all current and future MLS/SUM broadcast partners — ESPN, NBC Sports, Fox Sports, Univision, TSN and RDS — to integrate the League’s television agreements to televise MLS games in the United States and Canada.

Bacon brings nearly 15 years of broadcast experience to MLS and SUM and most recently served as Managing Director, Broadcasting for NASCAR, where he was a core member of the team that negotiated the sport’s multimedia rights agreements. During his 11 years with NASCAR, Bacon managed and maximized relationships and sponsorship opportunities with broadcast partners, developed the organization’s first Hispanic broadcast partnership and was instrumental in renewing NASCAR’s international business with more than 30 broadcast partners.

Before joining NASCAR, Bacon served as an Associate Producer at Fox Sports Net where he was a member of the original production team that launched “The Best Damn Sports Show Period.”

Bacon is a graduate of Emerson College. A native of Maine, Bacon currently resides in Greenwich, Connecticut with his wife Katie and their two sons.

Rufus has overall responsibility for the content, production, media sales, business development, strategy, finance and legal areas of the business as Chief Operating Officer.

He is also the Manging Director of European Tour Productions, which is the largest producer of live golf globally, producing all the European Tour’s events including the Ryder Cup as well as content for other rightsholders such as The Open.

Prior to joining the PGA European Tour, he was a Partner at OC&C Strategy Consultants working with other sports bodies and leisure firms to drive strategic growth.

Elizabeth is a Canadian expat, and passionate sports fan, who relocated to the UK in 2017 to join Twitter’s Global Content Partnerships team, managing Sport partnerships. She works closely with some of the UK’s largest broadcasters, leagues, teams, and federations including Sky, Eurosport, BBC, and Wimbledon, as well as several international sporting organizations to help bring the best sport content to Twitter, for fans and brands. Prior to her move across the pond, she worked in Twitter’s Toronto office. She started her professional career in sport sponsorship with the Canadian Olympic Committee, where she funnelled her passion for sports and marketing and, specifically “ice” hockey, into her day job.