Previous Speakers

Mr Hack is responsible for driving the European Tour’s media and digital strategy creating significant growth in fan engagement across its digital channels. In addition Mr Hack heads up the group strategy function driving strategic alliances with other global golfing organisations and introducing format innovation to the sport. He also sits on the Board of European Tour Productions, which is the world’s largest producer of live golf content.

Louisa has worked at BT (Consumer) since the evolution of BT TV and was heavily involved in the launch of BTSport after BT secured its first set of key rights for the Premier League. Working in Business Development across the BT business, but with a core focus on Sport and TV, Louisa has negotiated commercial agreements with all sizes of partners critical in delivering amazing customer experiences across devices and channels. Building long-term partnerships with rightsholders, broadcast infrastructure suppliers and social media partners with a view to developing new ways to deliver content (Subscription, Free-to-Air, Pay-per-view), whilst bringing value to consumers and the BT TV and BT Sport businesses. Born and raised in the north-east of England but living with her two children in Hertfordshire who keep her on her toes and in touch with what today’s younger consumers demand from content and the viewing experience.