Kayo Sports and Fox Sports Digital and advertisers nationally. Caitlin has a strong passion for Sport and Streaming with more than 10 years’ experience in Digitally focussed roles.
Previous to this role, Caitlin has held senior positions leading cross platform sales and strategy across multiple Sporting platforms including Fox Sports, NRL.com, tenplay and Foxtel Go.

As Senior VP of Strategy, Data, & Products at Rogers Sports & Media, Alfredo Tan is accelerating the industry’s digital transformation.

Over the past two decades, Alfredo has led companies through changing digital landscapes, evolving consumer expectations and behaviours. Most recently, he was the Chief Marketing Officer and the first Chief Digital & Innovation Officer at WestJet Airlines, and previously was a founding executive at Facebook & Instagram in Canada.

Alfredo sits on the Advisory Board on Innovation at McMaster University, where he is also a professor in Strategic Management. He holds an Honours Bachelor of Science Degree from the University of Toronto, an MBA with a specialization in Information Systems & Technology from McMaster University, and a Master of Laws with a concentration in Innovation & Technology from the University of Toronto.